Adobe
EVOLUTION OF ADOBE SPARK
CONTEXT
Adobe is a… that builds tools for…
CHALLENGE
Adobe Spark is a user friendly tool….
APPROACH
User research
Personas
Ideation
Clustering
…
SOLUTION
While the results of this engagement are confidential… concepts included
Viral GTM Strategy
New Features
Cross-promotion and bundling strategies
IMPACT HIGHLIGHTS
In this engagement my role was that of team coach