IDEO
IDEO Innovation Challenge
CONTEXT
Medicinal use of cannabis has been legal in California (USA) since 2012. Recreational use was passed in 2016. The industry is a $XXB with a CAGR of X%
THE CHALLENGE
How might we make the first adult use cannabis experience great?
APPROACH
Prior to the event, our team did some background - desk research and interviews . Issues working against a positive first use of cannabis were determined to be:
social stigma
lack of control
external factors
We then took action to design against these by reframing, ideation, and affinity mapping:
How might we remove stigma?
How might we grant control?
How might we control for external factors?
SOLUTION
Three physical environments each designed to solve for a user-pain point.
1. Reception
No cannabis use.
Education only.
Self-directed - call for dossent
“We also created a “two-way doors” between each stage allowing users to turn back if they felt uncomfortable. ”
2. Lounge
Functional usage.
Social modeling by exemplars.
Inclusion - blending with non-users
“We also created a “two-way doors” between each stage allowing users to turn back if they felt uncomfortable. ”
3. Outside
Private personal journeys
Optional guides
Safe setting
“Concept meets reality when the customer meets the conept”
NEXT STEPS
Prototyping
Create environments without investing in real estate, tenant improvements, permitting, staffing
Testing
Walk users through an experience
Feedback only
Ambiguous Use
Optional Use
Expectation of Use
Use
